About the Seen and Heard

the Seen and Heard are a group of young professionals, creatives and thinkers who are dedicated to fostering black literacy and community one book at a time.

Their Goal For Social Media

As a new brand on the scene, their goal for social media was to use it as a way to drive interest from young professional to the bookclub.

The Strategy

We developed a strategy that positioned the brand on the best platforms for them to reach their target audience and crafted eye-catching and unique content that hasnt yet been seen in the book/reading niche across platforms. This allowed them to. stand out and attract a follower base that appreciates high quality content that prioritized community and POC representation (two of the brand’s main values).