About Sincerely, Charisse…

Sincerely, Charisse is a love letter to you –the confident, unapologetic, effortless beauty that you are. Here, we look at lingerie as a form of self-care. You don’t always need to have something to do to wear it.

You can put it on, simply for you. Setting the mood to fall even more in love with yourself.

Because when you glow, people notice.

Their Goal for Social Media

As an emerging clothing brand, Sincerely, Charisse aimed to expand their brand awareness via social as a part of their overall marketing strategy to drive sales.

The Strategy

I created a social strategy that established the brand on social, allowing viewers to get to know the brand values, owner and products. This strategy prioritized social platforms with the highest growth potential in the brands niche. We then produced content that was informative and inspiring for the brand’s potential customers.